Value Chain Creation in Business Analytics

Firms are awash in big data and analytical technology as part of the process deriving values current turbulent environment. The literature has reached a consensus that investments only may not reap benefits from business analytics (BA). As such, main purpose BA is about how to install technical capabilities, but create whereby firm builds value chain converting into insights ultimately quality outcomes. Drawing upon theory information chain, this study develops creation model tests it with 268 firms. Results show organizational resilience, absorptive capacity, IT capabilities critical antecedents decision-making quality, which turn influences net benefits. In particular, resilience emerges more significant determinant than people creation. Theoretical practical implications also discussed paper.